We built the operating system for an industry.
LocalSite and KeepOS. The whole stack a restaurant runs on — one system, one monthly, 0% of every sale.
The business.
I owned two restaurants in Jersey City — Daikon Carrot and Gong Cha. In late 2025 I turned off the ovens, locked the doors and walked away for the last time.
Then I went back through my numbers. Line by line. Every fee, every cut, every subscription, tracing where the money had actually gone.
TonyFounder · LFG VenturesHe wrote the whole thing down as an open letter to restaurant owners ↗. That letter is the specification this platform was built from.
The questions we asked.
- Why are margins shrinking?
- Why are closure rates so high?
- Why are people eating out less?
Not “how do we build a better restaurant website.” The answer to all three turned out to be the same, and it was sitting in the P&L.
Everybody eats before you do.
Not one villain — a pile. Every piece is something a modern restaurant genuinely needs, and not one of them stopped at a flat price.
- WebsiteSquarespace, Wix, WordPress — or an agencybuild fee + monthly
- SEOa retainer, or nobody at allmonthly
- Email & marketingMailchimp and the restmonthly, by list size
- POSToast, Square, Clovermonthly + leased printers, KDS, kiosks
- Online orderingowner.com, Snackpassmonthly + a cut — and a fee added to your guest's order
- Delivery appsDoorDash, Uber Eats, Grubhub15–30% of the check
- ReservationsOpenTable, Resymonthly + $1–$1.50 per seated cover
- WaitlistYelp, or a clipboard by the doormonthly
- Reviews & adsYelpyour own reviews, sold back to you
- Loyaltya separate app, or paper punch cardsmonthly
- InventoryxtraChef and friendsmonthly
- Reportingevery vendor shows you its own sliceno single number
Twelve vendors. Twelve bills. And not one of them brings you a customer you didn't already earn.
You're not their partner. You're their marketing budget.
Charge shapes from each vendor's own public pricing, 2026. They change often — the letter carries the itemised figures and the sources ↗
The chains already solved this.
Starbucks, McDonald's, Popeyes — one app, one system, one set of numbers. You've used them. You probably liked them.
Independents never got that version for one reason: building it took an engineering team and a budget only a giant could carry. So everyone else stitched a Frankenstein together out of six vendors and six bills.
That constraint is gone. Building all of it — ordering, reservations, waitlist, loyalty, marketing, the kitchen line — is now economical enough to hand an independent owner the same thing, at a price a restaurant can actually live with.
So we built the whole stack, not a better slice of it.
- WebsiteSquarespace, Wix, WordPress — or an agencybuild fee + monthly
- SEOa retainer, or nobody at allmonthly
- Email & marketingMailchimp and the restmonthly, by list size
- POSToast, Square, Clovermonthly + leased printers, KDS, kiosks
- Online orderingowner.com, Snackpassmonthly + a cut — and a fee added to your guest's order
- Delivery appsDoorDash, Uber Eats, Grubhub15–30% of the check
- ReservationsOpenTable, Resymonthly + $1–$1.50 per seated cover
- WaitlistYelp, or a clipboard by the doormonthly
- Reviews & adsYelpyour own reviews, sold back to you
- Loyaltya separate app, or paper punch cardsmonthly
- InventoryxtraChef and friendsmonthly
- Reportingevery vendor shows you its own sliceno single number
Get them found
LocalSite — a real site with ongoing SEO, so the order starts on their own domain instead of someone else's app.
Own the transaction
KeepOS — ordering, POS, kiosk, reservations, waitlist, promos and loyalty on one set of data.
Take nothing
0% commission, and never a fee on the guest. It's the one line a platform funded by a take rate can't match.
What we built.
Every screen a restaurant touches, on one set of data. Take an order on any of them and the rest already know.
Their site, the menu, the order, the reward — all under the restaurant's name.
The back of house the big chains have — without the big-chain hardware. One login switches between them, and any Star or Epson prints over wifi.
Orders, menu, promos, loyalty, reservations, customers and reports — and for the first time, one number that means something.
Restaurants started signing before it was finished.
Not a pilot we paid for. Independents who looked at their own numbers and switched.
Low Key Poke and Abe's Private Omakase are next. Nori Hand Roll Bar runs its own build on the same foundations — that one has its own case study.
It isn't finished, and it isn't supposed to be.
Every restaurant on the platform gets all of it, the week it lands. That's the difference between software you own and software you rent.
Since launch: item tickets and three ticket formats, paperless receipts, texted receipts from the register, menu photos on the till and the guest screen, delivery radius and driver tips, per-tenant timezones, combinable tables.
Want this for your industry?
Thirty minutes. Tell us what's actually broken and we'll tell you what we'd build.
“I've been building since the yellow pages mattered more than the internet.”Tony · Founder, LFG Ventures